[L'oreal Korea] KIC - MKT - Global Project Manager (KIC Luxe Make-up)


KEY JOB Accountabilities

Develop innovative products, and renovate pillars-product for the international brand to ensure continued worldwide growth for the brand.

  • Collect, compare and synthesise international market data relevant to their category (consumer, markets, competition, country, digital…), generate insights and suggest actions based on findings 
  • Develop new, different, better concepts consistent with the brand’s sense of purpose, by integrating consumer insights and trends. 
  • Orchestrate the product development process, including monitoring the departments involved to ensure the project’s operational excellence: write the project brief, update piloting tools and reporting (Magellan, Drive, DIM, the Sharing beauty with all commitments, etc.) and meet the deadlines. 
  • Write marketing mix recommendations (IMC/360/Digital/Retail) for product launches or pillar-product renovations, working closely with departments involved (communication, digital, retail, etc…) to create an integrated, engaging, and consistent consumer brand experience. 
  • Assist in the development of creative material in line with the brand’s integrated-communication platform (imagery, digital, point of sale) 
  • Write country implementation kits providing advice and recommendations on the marketing mix. 
  • Exchange constantly with the zones and strategic countries for their category, support them during product launches, and ensure follow-up of go-to-market.
  • Effectively prepare clear messages to present to senior management.
Specific to selective divisions: 
  • Own the brand patrimony, and respect the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
  • Respect the partnership established with the designer of the brand

PROFESSIONAL & TECHNICAL COMPETENCIES

MARKET & CONSUMER INSIGHT 
• Identifies market drivers 
• Translates trends and consumer knowledge into meaningful insights 

BRAND DEVELOPMENT 
• Thinks brand strategy 
• Imagines disruptive products & services 
• Develops integrated campaigns that work 
• Integrates retail & shopper expertise 

ACTIVATION EXCELLENCE 
• Delivers excellence with agility and rigor 
• Integrates sustainable, business consciousness 

COLLABORATIVE LEADERSHIP 
• Creates collaboration for bigger success 
• Shares & leverages best practices


(*Please attach your updated Eng. resume when you apply)
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