IT Analyst, Content & Commerce Site Data, Analytics and Tag Management

Location : New York, NY  

L'Oreal will be returning to the office under our Safe Together policy. Employees will be in the office three days a week and remote two days for all eligible functions (this does not include warehouse, distribution center, retail stores and labs).

L’Oreal is a Beauty Tech leader; our portfolio brands continue to stay in top 10 list of L2 Digital IQ index. We believe in delighting our consumers with cutting edge online experiences through high performing sites on all devices. We believe in creating feature-rich yet easy to navigate and accessibility compliant sites that can assist our visually impaired audience. We strive to achieve excellence in this ever-growing technology landscape in the online world. 

We are in the middle of a digital transformation, and have become a ‘Digital First’ company, where data is at its core. As we enter the second phase of the digital revolution, one that offers new ways of building a special relationship with our consumers, were seeking a highly motivated individual, who wants to grow in the areas of site data, tagging, analytics, AdTech and tagging governance.  This person will work cross-functionally within the organization, working closely with our source partners, to maintain, support and grow analytics and tag management/governance within the organization.   


  • Assist in the execution of the strategic vision for Analytics and Tag Management within the company.  

  • Help drive Analytics and Tag Management roadmap  

  • Serve as the main point of contract for all: site data, analytics, and tag management related requests and concerns 

  • Work closely with our support partner(s) on prioritizing tickets related to Analytics, and Tag Management. 

  • Ensure existing process, standards and procedures are followed when implementing site tagging and AdTech on our sites.  

  • Work closely with stakeholders from the L’Oreal brands, Digital IT, CDMO, Legal, Security, Infrastructure office, etc. across the US, Paris, Latin America and Canada.   

  • Identify tagging and pixel risks as early as possible, communicate them to the involved parties and facilitate their mitigation. 

  • Assist in ongoing maintenance and setup of company dashboards. 

Core Competencies/Professional Requirements 

  • Bachelor’s Degree. 

  • 2+ years’ experience in business analysis 

  • Experience defining requirements and using data and metrics to draw business insights 

  • Understanding of site data KPI’s 

  • IT vendor management experience 

  • Ability to interact effectively with internal business and IT teams at varying levels of the organization 

  • Ability to successfully function in a fast-paced, deadline-driven environment is a must 

  • Strong organizational, time management, communication, process orientation and problem-solving skills with multiple clients/vendors/projects. 

  • Ability to successfully function in a fast-paced, deadline-driven environment 

  • Strong problem solving and business analysis skills 

  • Experience in ecommerce/cosmetic/FMCG/retail industry is preferred 

  • Preferred: Experience making business recommendations 

Technical Requirements 

  • Experience working on eCommerce and content sites. 

  • Familiarity with Google Analytics, Google Tag Manager, Google Big Query, Google Optimize and advertising technologies such as: AdWords, Bing, Campaign Manager, Floodlights, Rakuten, Criteo etc. 

  • Experience working with tools such as JIRA and Confluence 

  • Bonus : Experience with Rigor, Catchpoint, Google Lighthouse, Screaming Frog 

  • Bonus : Familiarity with Salesforce Commerce Cloud and Sitecore 

  • Familiarity with A/B testing 

  • SQL experience 

  • Microsoft Office applications -- Office Suite (Project, Power Point, Excel, Word, Visio) 

  • Passionate about Google and Analytics related technologies 

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.
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