JOB TITLE: Head of Trade activation & Retail Excellence (UAE & ROG)
Hello, we’re L’Oréal,
We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the life
To increase company sales by generating specific activities for retailers appropriately balanced between brands to meet category and brand targets.
Key Responsibilities
- Develop and implement the GTM strategy for UAE/ROG by ead the translation and execution of the CBD strategy into impactful retailer programs, respecting and tracking budget and commercial targets. Ensure the activation plan is appropriately balanced between brands to meet category and brand targets.
- Lead the translation and execution of the CBD strategy into impactful retailer programs, respecting and tracking budget and commercial targets: in collaboration with KAM, present to retailers our GTM strategy and support KAM with selling stories to commercially land activation plans.
- Drive Retailer-Specific In store Fundamentals by adapting and executing the national category vision to the specific retailer – e.g. Share of Fixture, category and brand assortment and Planogram layout.
- Own and consolidate the activation & Capex budgets in alignment with brands and follow up on trend submissions. Keep track of the spend during the year in cooperation with finance.
- Review & Analyze promo performance and propose the most suitable promo strategy
- Implement, monitor, and improve processes to link all marketing activities with the activities of the commercial team
- Recruit, develop and manage Trade Marketing team. Ensure development of expertise and know-how in the Trade Marketing team. Currently managing a team of 4.
We Are Looking For
The ideal candidate is a passionate and driven individual with a deep customer centricity mindset and a proven track record in trade marketing. You are a strong commercial professional with excellent communication and interpersonal skills.
PROFESSIONAL & TECHNICAL COMPETENCIES
MASTERS COMMERCE FUNDAMENTALS
• Activates Business Drivers
• Pursues turnover and profit optimization
• Stays up-to-date with market, consumers& competitors
• Builds on categories Shopper insight
DEVELOPS CUSTOMER CENTRIC BUSINESS
• Collects and connects comprehensive knowledge about the retailer/prescriber
• Builds retailers development plans
• Manages intermediate agent relationships
• Adapts brand distribution strategy
• Collaborates across functions
BUILDS SELLING PROPOSITION & NEGOTIATE
• Builds Selling story
• Sets negotiation priorities
• Conducts Win-Win negotiation
• Ensures compliance
MONITORS SELL IN & SELL OUT EXCELLENCE
• Forecasts business with accuracy
• Drives Point of Sales field execution
• Follows-up & controls
• Masters brand selling scenarios
• Manages BA/DA staffing & relationship
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
Who We Are
Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
The Consumer Products Division is on a mission to democratize beauty at its best. That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations. Our aspirational brands are at the forefront, inspiring and capturing consumer desires across regions and beauty categories. We have powerful, industry-leading brands like L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, and more.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
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