Reporting to: Global General Manager E-Commerce, L’Oréal Luxe

 

KEY RESPONSIBILITIES

  • Plan, develop and implement our Search Luxe strategy (Content & Tech)

  • Build RACI model for Luxe Division, define roles, responsibilities, and optimal structure
  • Drive all Luxe brands to top search rankings for key word territories

  • Work with Brands, Zones and Countries to ensure all Luxe brands rank A-B in (Tech) SEO Leaderboard

  • Ability to distill complex ideas/concepts for non-SEO people to influence decision making

  • Stay up to date with the latest SEO and digital marketing latest trends and best practices (Google/Baidu)

  • Work towards organic search optimization and ROI maximization by ensuring that Zone and Country SEO members can:

  • Manage SEO vendor relationships
  • Regularly perform thorough keywords research
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Identify buyer personas to better target identified audiences
  • Identify problems and deficiencies, and implement solutions in a timely manner 
  • Suggest improvements in process and productivity optimization
  • Collaborate with web developers and marketing teams

SEO Manager Skills and Experience

  • >5 years of experience in SEO  

  • Planning and implementing a successful SEO strategy
  • Proven success in SEO 
  • >5 years of experience web analytics, marketing, and business development

  • Expertise in A/B and other testing methods
  • Adobe and/or Google Analytics expertise
  • Experience working with SFCC

  • Familiarity with HTML, CSS, JavaScript

  • Understand coding implications for developers
  • Ability to estimate the level of effort vs. the SEO impact
  • In-depth knowledge of research principles and methods, and experience in analyzing data 

  • Critical thinker and problem-solving skills

  • Clear communicator to explain and motivate others in Search execution

  • Ability and track-record for networking and influencing others

  • Understanding of business KPIs for SEO strategy

  • Experience in content production would be useful

  • SEA experience is a plus

  • Advanced Excel

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