Director of Omni-Education
Location: 10 Hudson Yards, New York, NY
Division: L’Oréal Luxe
Reports to: AVP of Omni-Education & Activation Lead
Who We Are
- Most Innovative Companies - Fast Company, 2023
- Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023
- Top 25 World's Best Companies - TIME, 2023
- Top Companies for Executive Women - Seamount, 2023
- Best Place to Work for Disability Inclusion - Disability Equal Index, 2023
What You Will Do:
Revolutionize the consumer experience by developing and implementing innovative omni-channel services and education programs for retailers, Beauty Advisors and field teams that elevate brand equity, drive business growth, and reinforce brand consistency across all touchpoints. This role will define education strategies, champion innovation, and ensure the seamless integration of education and omni-services initiatives (e.g., retailer technology, educational experiences, multi-brand events) in both online and offline settings.
- Define overarching L’Oreal Luxe retail education strategy, driving consistency across brands and elevating the consumer experience across omni-channel touchpoints
- Oversee centralized teams responsible for omni-retail tools (retail systems, platform management), education content, and multi-brand activations for hallmark moments .
- Partner with cross-functional teams to ensure proper reflection of brand identity in all education materials and continuity of education tools in both online and offline settings.
- Define omni-services strategy in alignment with North America guidelines, supporting roll-out of education tools, and curating a comprehensive suite of services, such as personalized consultations, virtual try-on tools, and interactive educational content to drive consumer engagement and brand loyalty.
- Develop data-driven recommendations for new tools and services that address evolving consumer needs, leveraging insights and shopper intelligence to identify market opportunities.
- Monitor and evaluate the effectiveness of education programs and omni-channel services using KPIs (CXE, BA levels, expert distribution, BA pulse, etc.), providing regular reporting to regional brand stakeholders, acting as the local liaison
- Champion the brand's commitment to sustainability and ethical practices, integrating these values into all education materials and service offerings to reinforce brand social responsibility.
- Manage the budget allocated for education and omni-channel services, optimizing resource allocation to ensure cost-effective implementation and maximum impact of innovative programs.
Requirements
What We Offer
Salary Range: $138,500– $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Your Future Team
We Are Committed and Engaged
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