Job Title Director – Marketing, Redken Haircolor

Division: Professional Products Division

Location: Hudson Yards, NY

Reports To: AVP Marketing, Redken Haircolor

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique and Pureology. 

What You Will Do:

Accountable for growth and development of the Haircolor Permanent category on Redken. Responsible for the strategy, implementation, and evaluation of the business in Salon Centric and local chain accounts.  As a Director, the responsibility includes the development and execution of comprehensive marketing strategies, including all promotional activities and product launches. Interact effectively with departments such as: sales, operations, finance, education, public relations, marketing services, creative, sales administration, global marketing team and senior management team. Monitor and analyze business results to recommend opportunities for improving plans and their execution. Elevate Redken Haircolor’s content creation and connection with Professionals, acting as point of contact to the newly centralized digital organization. 

• Own category support calendar and plan including key promotions, in store merchandising, 360 support plans, activations and digital elements. Responsible for management meeting prep.
• Own vision & strategy for launches and hero pillars.  Work with POD & cross functional teams to execute key initiatives. Ensure that launches are delivered on Time and On Budget. Strive for executional excellence on all marketing initiatives.
• Proactively own sales results and category analytics to diagnose the business. Develop forecast for areas of Haircolor portfolio ownership, track and re-trend as needed.  Ensure Demand Planning is current on latest estimates.
• Act as Redken Haircolor MMX point of contact, communicating priorities and supporting data input to analyze impact and effectiveness of marketing levers. 
• Set Pricing Strategy. Develop Sku Rationalization strategy.  Route through necessary approval channels to meet account needs.
• Understand market share gaps for both professional and consumer markets, identify white space and strategies to gain share and outperform competition.
• Act as Redken Haircolor point of contact to the newly centralized digital organization. Partner in the creation of new ways of working to ensure seamless creation and execution of inspirational/aspiration content, CRM campaigns and media flights. 

What We Are Looking For:

Required Qualifications:

• Bachelors degree in Marketing or related field.
• 5-7 Years brand management experience, preferably with beauty industry-related experience.
• Strong analytical skills and financial acumen.
• Excellent written/oral communication skills and forecasting experience.
• Strong execution, leadership and consensus building/decision making skills.
• Computer literacy on Windows, MS Word, PowerPoint and Excel.
• Ability to travel domestically periodically (max. 25%).

What’s In It For You:

• Salary Range: $138,500- $200,800
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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