Title: Director – Audience Insights & Data Partnerships

Department: Data Driven Marketing (CDMO) 

Location: New York City 

Who We Are:  

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.  

CDMO: The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L’Oreal’s business and drive digital innovation. As a force for L’Oreal’s innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearhead new digital capabilities to futureproof the group’s business.

Data Driven Experience Team (DDX): The DDX teams mission is to build the largest beauty database in the world, in order to provide consumers with a best in class digital experience.  Our focus is on the data strategies and technologies that are required to build a best in class asset and supporting programs for our brands. 

Job Summary:  The Director of Audience Insights & Data Partnerships is a highly strategic role in the group, responsible for building our overall audience strategy that supports the needs of brands and consumers in reaching new and existing consumers.  

Key Responsibilities:

• Lead Audience Strategy Development: Develop and implement holistic audience strategies that align with overall business objectives, encompassing target audience identification, segmentation, profiling, and engagement. Bring new beauty consumer insights to the brands to support up-stream media campaign planning. 
• Oversee Data Partnerships: Manage the roadmap for strategic data partnerships, identifying, evaluating, and onboarding new partners to enhance our data ecosystem and audience understanding. 
• Cross-Functional Collaboration: Work closely with brand marketing teams, divisional teams and agency teams to build holistic audience strategies that deliver on key business objectives.
• Measurement and Reporting: Establish clear KPIs and reporting frameworks to track the effectiveness of audience strategies and data partnerships, demonstrating ROI and continuous improvement.
• Stay Ahead of the Curve: Continuously monitor industry trends, emerging technologies, and best practices in data science, audience insights, and partnership management.
• Data for Business: Utilize a variety of tools and technologies to analyze and visualize data and translate into actionable insights 
• Translate Business Objectives into Actionable Audience Strategies: using 1P, 2P, 3P data to drive personalization and segmentation that goes deeper than standard demographics 
• Best Practice/Upskilling: Upskill and educate the organization and agencies on audience best practices

A successful candidate in this role is:

• Strong understanding of precision media strategic and tech landscape
• Primary experience in audience development, data driven marketing, digital operations
• A thorough understanding of 1P, 2P, 3P data landscape and how it can drive marketing. 
• Ability to lead presentations and effectively analyze and translate data into actionable business plans
• Highlight collaborative across different stakeholders in a matrixed environment 
• Ability to lead technical/data science teams without feeling lost

Requirements:

• 7+ years of escalating experience & track record of success
• Passion for fast moving transformation roles; passion for making business impact
• Experience working in complex matrix environments
• Hybrid between technology, business and agency background
• Experience with next generation data management platforms (i.e.Liveramp, Salesforce, GCP, AWS/AMC, etc.)
• Budget management, project management, vendor management
• Excellent communication skills; ability to influence at the most senior levels
• Self-motivated; autonomous and collaborative as needed
• Ability to execute in the short term while designing the future

 What’s In It For You: 

• Salary Range [New York]: $138,500-$200,800 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) 
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) 
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) 
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) 
• Employee Resource Groups (Think Tanks and Innovation Squads) 
• Access to Mental Health & Wellness Programs  

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

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