General Information

Job Title:  Director

Function:  Marketing

FLSA status:  Exempt

Grade:

Division: Lancôme

Supervisor Title:  VP, Marketing

Location: Hudson Yards

Date: October 2021

Job Summary:

The omni activation leader is the champion of maximizing shopper engagement whether through B&M or online. They will be accountable for the growth plans of the makeup category across retailers and bringing marketing strategies to life across core and new.

They will develop the national retail 360 go to market plans for the makeup category, ensuring Lancome makeup has the right shopper engagement plans (samples, media, animations, kits, etc) to maximize Lancôme’s market share through all levers (email, social, hp takeover, displays, mag, coop, etc) available from an omni-channel perspective. The omni-activator will be responsible for the in-store & online implementation of the makeup category’s creative assets. The goal is to optimize the consumer shopping experience to attract consumers to Lancome, incorporating the brand’s merchandising strategy with the e/retailer’s merchandising strategy. They will work hand-in-hand with the other members of the brand squad, working closely with trade, merchandising, brand, sales and luxe acceleration leads to ensure that the national plans are strong and adapted for each account to maximize Lancôme’s brand market share.

Job Requirements:

- Bachelor’s degree

- 5-7 years experience in the cosmetics, skincare and/or fragrance industry

- Exceptional oral, written, and interpersonal communication skills

- Strong analytical skills

- Strong organizational and follow-up skills

- Ability to work independently within a rigorous deadline schedule

- Ability to function in a fast-paced, rapidly changing environment

- Proficiency in Microsoft Office

- Strong presentation skills



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