Lead the charge in revolutionizing our Luxe Division's digital presence! Maximize return on investment and drive brand love across all e-commerce and consumer touchpoints by developing and implementing data-driven performance and engagement strategies, ultimately driving profitable growth and enhancing brand affinity for the Luxe Division. 

KEY RESPONSIBILITIES: 

Consumer Engagement 

• Develop and implement integrated, multi-channel engagement strategies across Media, PR, Content, and Lifestyle Marketing. 
• Execute A&M framework, optimize budget allocation, and monitor campaign performance. Develop strategies to maximize engagement and achieve ROI targets.
• Foster team collaboration and data-driven practices. 
• Achieve brand ranking targets for L'Oréal Luxe. 
• Ensure stakeholder alignment.

E-commerce Performance 

• Develop and execute data-driven e-commerce strategies to increase market share and brand visibility. 
• Analyze performance data, research industry trends, and recommend optimizations across all platforms (U2C, 3P, e-retailing). 
• Implement best-in-class online merchandising, UI/UX, and customer service. 
• Manage budget allocation and drive continuous performance improvement.

SKILLSET: 

• E-commerce Strategy & Management
• Consumer Engagement & Activation
• Data Analysis & Performance Marketing
• Digital Marketing & Social Media
• Business Acumen & Strategic Thinking
• Project Management & Stakeholder Management
• Budget Management & ROI Optimization
• Communication & Collaboration