- Under the supervision of the division GM, develop the division commercial strategy across brand portfolio versus distribution channels and retailers/clients optimizing growth and investments, ensuring the construction of timely, mutual beneficial Business Plans with clients.

- Organize its implementation in relation to brands, their commercial strategy and structure.

- Ensure the overall achievement of the division results: turnover, market share, profit.

- Embody the division towards retailers/clients. Conduct top management negotiation and overcome roadblocks as necessary.

- Ensure jointly with brand management that brands are correctly expressed within retail.

- Manage commercial structures within the division and anticipate necessary evolutions.

- Identify best practices in the commercial field and develop shared methodologies and tools to foster retail excellence.

- Build an efficient organization and ensure good communication flows between stakeholders (internally and externally).

- Coordinate the actions plans of the team, ensuring consistency and optimization across the customer portfolio / establishes arbitration "guidelines" with the division GM. Promote and secure effective communication between the multifunctional stakeholders inside the L’Oreal organization.

Defines incentives system.

- Guarantees the upskilling of all Sales teams.

 

 MASTERS COMMERCE FUNDAMENTALS

- Activates Business Drivers

- Pursues turnover and profit optimization

- Stays up-to-date with market, consumers& competitors

- Builds on categories Shopper insight 

 DEVELOPS CUSTOMER CENTRIC BUSINESS

- Collects and connects comprehensive knowledge about the retailer/prescriber/Salon

- Influences the retailer/prescriber/Salon

- Builds retailers development plans

- Manages intermediate agent relationships

- Adapts brand distribution strategy

- Collaborates across functions

 BUILDS SELLING PROPOSITION & NEGOTIATE

- Builds Selling story

- Sets negotiation priorities

- Conducts Win-Win negotiation

- Ensures compliance

 MONITORS SELL IN & SELL OUT EXCELLENCE

- Forecasts business with accuracy

- Drives Point of Sales field execution

- Follows-up & controls


 

 

 

 

 

 

 

 

 

 




 

 

  • Masters brand selling scenarios
  • Manages BA/DA staffing & relationship

 

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