Joining L’Oreal means joining our mission of offering women and men worldwide the best innovation by meeting the infinite diversity of personal care needs and desires all over the world. A company founded on science, we continually explore new territories and invent products of the future, while drawing inspiration from beauty rituals the world over. Our formula: Diversity Plus Inclusion equals Innovation and Success.  At the heart of our activities lies the ambition to lead by example with high ethical standards and the determination to be seen as a good corporate citizen with goals that are not only business oriented but socially responsible.  As a leader, we must preserve the beauty of the planet and contribute to the well-being of our employees and of the communities in which we are present.

We invite you to explore the opportunities to help us perform this important mission!

Consumer Products Division (CPD)

Title: Category Development & Insights VP

Location: Hudson Yards, NY

Reports to: SVP Commercial Strategy

Key Job Accountabilities

    • Leverage deep shoppers and social insights for selling opportunities
    • Leverage exhaustive category analysis to identify growth opportunities
    • Establish omni-channel profitable strategies
    • Accelerate growth of the category and our brands

Role Expectations

Develop and own overall CPD category portfolio strategy

Build and maintain true understanding of market and category trends and omni-channel category insights (Hair Care, Hair Color, Skin Care, Cosmetics)

Based on insights and customer knowledge, identify CPD brand growth opportunities and define brand strategies to maximize potential

Relay omni-channel commercial insights into the Management Committee

Upstream influence to Consumer Market Intelligence, International Development and Operational Marketing teams for category information & trends

Communicate, influence and drive the category strategy with all internal stakeholders

Define consistent CPD category guidelines

Define priority products types/products to grow/products to maintain/products to delete for all CPD brands

Ensure alignment between all brands on selling story and opportunities for CPD overall to win offline and online

Identify grey/white space opportunities/ segment & channel for CPD brand/category portfolio

Influence and drive total beauty strategy at accounts and gain market share in every category

Drive long term joint growth account specific strategy with top retailers offline and online for each category

Develop partnership with account leadership to be a trusted resource for beauty

Leverage category insights and selling story for account team and brands

Inspire and lead category development managers to ensure consistent category view

Own and manage platform for knowledge sharing

Communicates commercial/category insights back to brand including best practices offline and online

Leveraging shopper insights at account level through CRM and loyalty data for brand personalization opportunities

The Network you would Work With 

Internal: GM, SVP Sales, Brand Category Heads, Brand Business Development Lead, New Channel Lead, eCommerce Channel Lead, Customer Team Lead, International Marketing Development and Category Development Management

External:  Customer total beauty head, Customer category head

Essential skills and necessary experience

Minimum 10 years’ experience in a marketing, Category Development or Sales role

Proven experience of landing Range Reviews (RR), retailer strategies and projects

Proven ability to develop sharp insight and build it into action plans to optimize sales and profit

Multi category experience

Shopper insights knowledge

Have achieved a level of influence both internally and externally

Shown ability to have a clear plan and vision for the category and can/have mobilized the internal teams (International Marketing Development, Operational Marketing, Sales, Consumer Market Intelligence) to execute against the plan

Provide clear structure and guidance through recommendations to drive action plans

L'Oreal USA is an equal opportunity employer M / F / D / V.

Candidates must be legally authorized to work without employer sponsorship, both currently and in the future.



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.
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