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Shanghai ShiShanghai
Digital
Full - Time
11-Sep-2020

The CRM & Digital Senior Manager/Director reports to La Roche-Posay Brand Director.

This brand CRM role is on implementing brand consumer strategy for both online & offline.

The candidate must be data-driven, highly analytical, and consumer minded. 

Key Functional Areas of Responsibility

  • Brand health tracking and management.
  • Brand consumer strategy, link with channel strategy, new/existing strategy based products.
  • Co-work with division CRM team on campaign planning, execution & review.
  • Co-work with media and digital team on consumer segmentation & multi-touchpoint planning to improve performance of EC media.
  • Keep pace with all channel CRM trends and developments.

Professional Competencies

  • Passion for consumer & data.
  • Outstanding ability to think creatively, and identify and resolve problems efficiently
  • Attention to detail and the ability to effectively multi-task in a deadline driven environment
  • Ability to clearly and effectively articulate thoughts and points.
  • High levels of integrity, autonomy, proactivity
  • Ability to work across multiple brands and foster team collaboration
  • Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

  • Minimum of 5+ years relevant industry experience in CRM and proven track record of exceeding project.
  • CRM experience on both online & offline, especially Tmall & O+O.
  • Strong analytical skills and experience on market  & competitor understanding
  • Knowledge of using Ali, JD, VIP consumer tools. Ali strategic center knowledge is a must have.
  • Up-to-date with the latest trends and best practices in CRM. Innovative thinking and proved by case
  • Good write & presentation skill in English
  • Beauty industry experience a plus