- Develop, monitor and manage a portfolio of retailers/clients account, in accordance with the strategy of division and brands 
- Create an annual business plan/trade marketing plan taking into account levers of growth to achieve brand results (sell-in, sell-out, market share) and the profitability of brands within the account. 
- Lead or participate in the negotiations with retailers/clients on key launches, space, location and stock. Establish and develop partnerships and strong relationships with the trade marketing. 
- Establish and implement the plan including trade marketing/animation/ merchandising/training. Follow up return-on-investment of actions and animations. Support the development of the account, including e-retail. 
- Drive the performance of their accounts (P & L). Manage stock agreements with trade partners. Monitor contracts/invoices associated with the brand. Prepare and conduct brands strategy meetings with the trade marketing.
- Orchestrate and coach all account interlocutors. Engage with retail teams to deliver trade plans. Co-ordinate with other internal departments on retailer/client activity (sales, supply chain, marketing, customer service, education, merchandising, legal department). Work closely with other account managers and retail teams. Represent the retailer/client internally.