Brand Manager HUB Kérastase
Kérastase is the world’s leading luxury professional haircare brand. For over 55 years, it has built its reputation on delivering exceptional performance on scalp and hair through exquisite products and bespoke in-salon treatments.
The brand adopts a care-first philosophy that extends beyond its products: to care for all hair types, all women as well as the future of the planet. Since 2015, it has made important strides to integrating sustainability in its formulae, packaging and merchandising materials.
Kérastase has, and will always, pioneer the future for haircare and empower the beauty of all.
As Brand Manager you will:
- Contribute to the growth of the Kérastase hair care portfolio by driving new product launches and push growth on pillar products through promotional and advertising excellence
- Lead local adaptation of advertising creative material based on market trends analysis, in line with brand codes.
- Develop and implement marketing plans for managed brand (IMC/360).
- Closely cooperate with other departments (Business development, Business Intelligence, Logistics, Commercial, controling and scientific, etc.) and partner agencies to build a broader business strategy.
- Identify new business opportunities and evaluate brand’s results based on consumer and market research & data.
- Develop communication based on consumer insights and trends (offline& online)
- Build impactful action plan to boost sales in direct, e-commerce and premium retail distribution
- Develop brand’s activations in cooperation with other departments.
You're a perfect match if you:
- Have experience in a fast-paced environment, where power brands are part of your everyday work.
- Like to discover new marketing tools and are always eager to put them in use.
- Have the expertise of consumers insights research and market data analysis.
- Have strong analytical, communication and networking skills.
- Like to stay always up to date with market and consumer trends.
- Decision-making and data driven person
- Have the ability to work with Nielsen/IQVIA (or similar) data (nice to have).
- Are a creative innovation seeker.
- You are optimistic and have can-do attitude.
- Are fluent in both Polish and English.
Moreover, you are:
- You. You’re real. And you’re true to yourself. We cherish and celebrate diversity so you’ll feel right at home whoever you are.
- Open. To new ways of doing things. To other people’s (sometimes crazy) ideas.
- One of the gang. Even if you’re Superman or wonder Woman, you recognize that teams are the real heroes. And so do we.
- Only human. You’ll screw up sometimes but you have no fear of failure because you’re smart enough to learn from your mistakes.
We offer:
- Friendly and dynamic work atmosphere in diverse environment of the market beauty leader
- Plenty of opportunities to grow – cross-divisionally and functionally
- Rich e-Learning package
- New Activity Based Working & sustainable office in the heart of the city
- Dedicated Buddy from day one!
- Attractive benefit package including: sports card, private health care, life insurance, pension package and internal boutique with a discount, product allocations and many more
- Community engaged in Sports and CSR activities