Brand Analyst, Carol's Daughter & Soft Sheen Carson & Thayers (Mass Channel)

Reports to: AVP, Customer Team Leader - CDSC & Thayers (Mass Channel)

Location: Bentonville, AR. Willing to consider other locations in proximity to customer key markets (New York, NY/ Minneapolis, MN).

Mission and defining characteristics:

  • Assists build of analysis of sales fundamentals in order to gain share profitably at their account
  • Member of Brand Sales team specific customer in field
  • Supports NAM’s with brand selling stories and tracking performance
  • Category expert for the full Brand portfolio and competitive products at a specific customer

Main Tasks:

Customer Developer

  • Analyze the growth levers relevant to customer with specific focus on the shopper so selling is through shopper insights
  • Support the Brand Sales customer strategy with NAM through detailed analysis

Team Contributor

  • Supports NAM’s on all fundamental analysis required
  • Drive the business as key member, by collaborating with multifunctional team and leveraging all insights to drive brand growth. Maintains all reporting needed to run the business

Category Support

  • Supports NAM on top door analysis, new item and hero item evaluation, JBP tracking
  • Be the expert on all category analysis for own brand

Results Contributor

  • Owns the analysis of sales, inventory, promo and cascading to teams
  • Develops reporting for all initiatives and key opportunities
  • Supports NAM and eNAM on eComm objectives and growing e-share of business for category

Qualifications & Experience:

  • Minimum 2 years’ experience in a business analysis role
  • Proven knowledge of retailer strategies and objectives
  • Strong knowledge of retailer data/syndicated data: Retail Link & POL/Vendor IQ for WMT/TGT
  • Deep knowledge of beauty and personal care, specifically for given category

 



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