ADVOCACY COMMUNITY MANAGER BENELUX
About L’Oréal
L'Oréal has been a world leader in the cosmetics business for more than 100 years and has grown into one of the largest FMCG companies in the world. With international brands such as L'Oréal Paris, Garnier, Kérastase, Lancôme, Giorgio Armani and Vichy, we offer relevant products for every consumer.
Who am I?
As Advocacy Community Manager, you are part of the A&I team, reporting to Head of Advocacy. You are responsible for developing and nurturing a thriving community of brand advocates for the L’Oréal Groupe with a focus on driving short term performances but also building the market for the future. This role combines strong marketing project management, social media expertise, relationship management, and a deep understanding of the beauty industry to cultivate authentic engagement around our brands. The Advocacy Community Manager will identify, engage, and empower key communities for the L’Oréal Groupe. You are based in Hoofddorp but open to travel to Belgium for business purposes.
Your key responsibilities
- Responsible for internal tooling Traackr & TokyWoky, you will serve as the spokesperson to our vendors with a mission to fully potentialize the usage of the tools by the teams and on-top monitor the hygiene and golden rules that come with the tooling.
- Develop community bonding, love and loyalty via eventing, educational masterclasses, and unmissable experiences online and in-person. You will be the lead of our upskilling programs with creators & experts to continuously develop our market in a smart, scaled & sustainable way. Both focusing on long-term and short-term results.
- Strategic planning, together with divisions
- Event Planning and execution: Plan and execute online and offline events for the advocate community, creating opportunities for networking, product education, and brand engagement.
- Develop community engagement and loyalty programs aimed at generating UGC:
- Full ownership to set-up and maintain this program from A-Z
- Build and recruit online brand lovers and consumer advocates into our community program
- Coordinate an efficient process of gifting and seeding management
- Develop ‘always on’ programs to promote the generation of User Generated Content
- Trendhacking : you will be responsible to enable our marketing teams to maximize trendhacking, from setting up the best process with our agency to fueling them with the right insights at the right time, in close collaboration with our CMI team. This with the goal to stimulate our creators to create the best content at the right time.
- Reporting on your key topics
- You will also be responsible for being the bridge between consumer care and the advocacy team within CDMO.
Your profile
To maintain our leading position in the beauty market, we are looking for ambitious people, a strong conviction, and inspiring ideas. Adventurers who seek challenges and dare to challenge the status quo. We are looking for future leaders who want to make a difference and can connect with a large variety of stakeholders.
Our ideal candidate has:
- Proven experience in (influencer) marketing
- Excellent communication, interpersonal and relationship-building skills
- Deep understanding of the Beauty Industry and L’Oréal Brand’s portfolio
- Strong Project management and organizational skills where you act as a leader with strong stakeholder management
- Proficiency in Social Media platforms and analytic tools
- Passion for building and nurturing communities
- Creativity and a proactive approach to problem solving
- A 3+ years’ experience in Communications, Public Relations, or a related field in Marketing
- Speaks English, and either Dutch or French
What do we offer?
- An inspiring work environment with ambitious colleagues, where working Agile is the norm Broad career path possibilities within and outside of the corporate CDMO team, both in The Netherlands and internationally
- A competitive salary and good secondary employment benefits (profit sharing, retirement, healthcare, etc.)
- Discount on our products
- Broad and professional training offerings
Finally, a great added value of working at L'Oréal is that you will be working with so many different people and functions. This offers you the opportunity to broaden your knowledge about different stakeholders.
Diversity
L’Oréal would like their personnel to represent the diversity of the Benelux society. We welcome everyone regardless of origin, gender, age, sexual orientation, philosophical or political conviction, disability, etc.
“A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant“
(Jean-Paul Agon, Chairman of L’Oréal)
How to apply
Are you ready for this challenge and do you meet the conditions?
Then apply quickly!
Do you want to know what it's like to work for L'Oréal Benelux?
Check out our LinkedIn page: https://www.linkedin.com/company/loréal/life/