PURE PLAYER-ACTIVATION MANAGER – PUREPLAYERS, Fixed-Term Contract until 30th December 2025
A DAY IN THE LIFE
I am the PURE PLAYER-ACTIVATION MANAGER, and I am responsible for defining and implementing the strategy and delivering excellence in our multi-brand activation across the Luxe Pure Player accounts. Alongside the Pure Player commercial squad & Customer Activation Manager, I will craft engaging consumer experience, optimising our performance across the entire purchase funnel, as part of the Online Shopper Excellence team.
• Ensure excellence in online activation; elevate content (PDPs, Brand Stores, Search & Events) and adopt core flywheel principles to maximise traffic, conversion, and, ultimately, retail and market share.
• Develop e-activation plan and growth strategy (by category & by brand) in collaboration with the brand, commercial and business development teams.
• Develop dedicated media and data (on/off-site) strategy for Retailers together with the Media Managers.
• Manage & track budgets in collaboration with the commercial and brand teams. Ensure budget is spent with maximum effectiveness (ROI).
• Be responsible for campaigns (including the development and execution of multi-brand campaigns) / AON support booking, assets availability and post-campaign reporting.
• Evaluate and continuously optimise campaigns / AON; share results & knowledge.
• Identify business opportunities by detecting new trends, players, technologies and digital services.
• Share best practices and create a reporting system to facilitate the decision-making process. Implement and own the Nielsen IQ & LAVA set up and maximization across all Pure Players.
• Ensure efficient communication & collaboration between teams (Commercial, Activation, Brands, Retailers).
• Own the relationship with key stakeholders (Zone, multi-div) and agencies (DEC), monitoring tools and platforms providers and upskilling the wider teams on a consumer-centric approach.
WHO YOU ARE
• UK & Ireland e-commerce landscape and competitor activity
• Consumer trends and segmentation (targets groups, needs)
• Ecommerce and media metric
• Zone CDMO guidelines
• UKI CDMO initiatives (Runway, One consumer, etc.)
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.