Job Title: AVP, Paid Social Media Team Lead
Team: ONE Media
Division: Corporate Digital & Marketing (CDMO)
Location: New York
Reports To: Vice President, Media Activation
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
Job Summary:
The ONE Media team is a center of excellence that works in service to the over 30 beautiful brands of L’Oreal USA. Our mission is to ensure our brands have best in class partnerships in value, structure and ways of working with our media partners and agencies while delivering next level strategic vision. Our Paid Social Media Team Lead will manage the in-house team to execute great work in the smartest way possible. We are looking for a person to provide thought leadership and collaboration to deliver world-class campaigns for our brands. To succeed, you will need to be a self-starter with management skills to lead a team to execute across Facebook/Instagram, Snapchat, Tik Tok and Pinterest. This individual must have a background in leading a team, strong knowledge of hands on execution via all social platforms, be a creative solutions advocate, willing and eager to try new tools and technology, passionate and knowledgeable about social media and data, have a deep project management toolkit and exercise excellent leadership through influence skills.
Day-to-day, your role includes:
- MANAGEMENT: Build, lead and manage the in-house paid social team; Develop ways of working for the in-house team and agency counterparts; develop team skills with training
- THOUGHT-LEADERSHIP: Collaboration and coordination with WM/NEXT/CCE/AA to develop best practices and learning agendas; Future of social, test and learns with shareout/scale
- GOVERNANCE: Develop and maintain strong governance for viewability, brand safety, reporting consistency and platform security across platforms
- BUILDING COMMUNITY: Lead and encourage the LUSA paid social media community with weekly Petite Salon’s; Highlight successes and areas for growth
- Working cross functionally with Divisional Social Media leads and Agencies to understand business needs and helping identify and solving process needs
- Operationalize internal and external ways of working identifying ways to be more agile
- Be an expert and leader in Paid Social
- Fully integrate into the L’Oreal culture and embrace the intricacies of being in service of the brands
- Be viewed as a business partner by leaders within the organization
The details behind what you’ll do:
- Paid Social Leadership on CDMO:
- Lead Social Petite Salon Meeting Content Weekly (all LUSA paid social media talent aprox. 30 ppl) driving the agenda based on the latest industry updates, case studies, best practices, new vendors to consider
- Support SVP in partnering with the Global Social Media Leads from other Markets on Upskilling and Excellence projects, ensure the LUSA organization is compliant with all tech and best practices
- Maintain close coordination across CDMO specialties including Content Center of Excellence who lead in earned and owned social
- Media Agency Partnership Lead and Oversight for Social Media
- Oversee the agencies development of best practices, benchmarks, and ways of working for paid social
- Lead in relationship development and partner selection for PMD for social execution
- Ensure in-house teams and Agencies teams share learnings and best practices regularly
- Responsible for management and development of Social partnerships
- Lead monthly meetings with all core social partners
- Develop relationships and partnerships to benefit the brands
- Scale learnings across LUSA
We’re looking for strong, impactful work experience, which typically includes:
- Minimum of 12+ in Media field with a focus on social media
- BS Degree. Advanced degree preferred with highest level of technical mastery across a range of Media functional disciplines. Expert at integrating and synthesizing to solve issues of moderate size and complexity
- Expert at integrating and synthesizing and being resourceful to solve issues of moderate size and complexity
- Curious, Passionate, Agency Experience Preferred
You are the right person if you:
- Demonstrate grit and extreme ownership
- Exude positivity
- Aren’t afraid to share your ideas
- Meet problems head-on and view them as opportunities
- Are self-reliant and motivated
- Communicate fearlessly
- Exercises considerate latitude in determining objectives, approaches, and priorities
- Performs without direction, but with some guidance provided by function and/or business leadership as needed
- Takes lead in meetings to guide conversation and drive decisioning
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range [New York]: $147,100 - $213,300 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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