Job Description Form

Section 1

Job Title:  Assistant Vice President, Marketing US         

Brands: Pureology, Mizani, L’Oreal Technique  

Function:  Marketing (Operational)

Supervisor Title: General Manager

Location:  Hudson Yards          

Section 2:  Job Summary 

The Assistant Vice President of Marketing is responsible for the creative long-term strategic direction and vision to ensure the continued health and growth of the business.  The AVP has overall responsibility for the brand vision for the next 3-5 years, achieving the annual budget, growth and profit for all 3 brands.  The AVP is responsible for management of the Marketing team, including employee development, structure and succession planning.  The AVP will work collaboratively with other senior functional heads to build a broader business strategy.  The AVP will manage the entire Marketing financial process, own and contribute to broader P&L, sales targets and profitability of the business.  The AVP will interface with cross-functional teams such as: consumer insights, RAI, claims, legal, technical packaging, development, education, communications, creative, finance, demand planning, supply chain, business development, sales, retail partners, and Executive Management. 

Section 3:  Job Requirements: 

  • Minimum 8-10 years progressively responsible experience successfully guiding strategic marketing, branding, and product management within consumer goods businesses. 
  • Curiosity and innovative thinking with the consumer always at the center.
  • Digital communication fluency and new platform affinity.  Interest in DDX and the power of the Online + Offline channel experience & cross over.
  • Exceptional financial acumen and data analytics required including experience with budgeting, P&L management, marketing data and research. 
  • Proven leadership skills including the ability to lead, motivate, and develop team members. 
  • Demonstrated ability to build collaborative relationships across functional areas of the business enabling the successful achievement of initiatives across all brand categories.
  • Superior communication skills.  Need to be able to articulate clear business direction and strategies. Also, to liaise between different departments, participate in senior level management discussions and facilitate the creative process at all 
  • Language skills a plus.

Section 4:  Judgment and Decision Making: 

This position requires low level of supervision. An ideal candidate would be able to work autonomously to achieve strategic goals.  Additionally, the Assistant Vice President Marketing needs to have a proven track record of providing superb level of supervision and guidance to grow and develop a high performance team.

Section 5: Essential Physical Requirements (if applicable – i.e. lifting – exactly how much, bending, climbing, driving equipment):

Minimal physical activities, lifting up to 25lbs.

Section 6:  Financial Scope (if applicable):

Annual Budget Responsibility:  $31MM

Annual Revenue Responsibility:  $165MM

Section 7: 

Tasks, Duties & Responsibilities

% of time spent.

Total should = 100%

1.     Create the vision for brand growth/evolution.  Oversee and guide brand development, long-term strategy, portfolio priorities.


2.     Lead 3-year planning process for global panier development and related 360 launch plan.  Collaborate with education, digital POD members and American Brand cross-functional partners to execute strategy for execution.


3.     Work collaboratively with other senior functional heads and retailers to build a broader business strategy.


4.     Manage the entire Marketing financial process (COGs, Fuel, etc.); own and contribute to broader P&L, sales targets and profitability of business.


5.     Responsible for team management, development, structure, and succession planning.


Section 8:  Required Competencies:


1.  Acts and Leads with Human Sensitivity: demonstrates respect and focuses on development of direct reports.  Enriches team dynamics through management and professional development.

2.  Manages Complexity: manages multiple projects and tasks simultaneously with a focus on prioritization and quality.  Forward thinking and problem solving a must. Ability to reframe.

3.  Achieves Results with Integrity: demonstrates engagement and availability, stays proactive, focuses on results and delivers results respecting the L’Oreal Code of Ethics.  Performs tasks with high level of detail.  Ability to come up with innovative solutions.

4.  Interacts Effectively: communicates clearly and adapts to the audience, systematically shares information, builds effective networks and works diligently with cross-functional teams.

5. Innovates: shows curiosity to grow and develop.  Derives creative solutions to generate business value.  Places the consumer at the center. 

Additional Benefits Information As Follows:

What’s In It For You:

  • Salary Range: $145,000.00 - $207,000.00
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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