Responsibilities

Define and guide the country brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer relationship.

• Define the strategic directions and the Long-term marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
• Steer the collection and analysis of consumer and market insights, share findings with the regional to ensure the consistency of new product development with the country’s needs
• Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally.
• Supervise the entire development process and the respect of deadlines
• Manage the budget (sales forecast, price strategy, profitability of the brand, P&L, etc.)
• Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)
• Mobilize other departments (sales, logistic, education, etc.) and partner agencies to develop a broader business strategy
• Define clear messages to present to top management and accompany the teams in the preparation of meetings
• Build, develop and manage your team, train them and develop their marketing expertise and know-how

Qualification, Knowledge, Experience Required:

• MBA or any related fields
• At least 7 years of Marketing Background from FMCG, B2B or B2C marketing
• Strong leadership with experiences in team management
• Strategic thinking while enjoy hands-on working style
• Trade marketing and Online marketing experiences are the plus for consideration
• Highly flexible and adaptive to change