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Central SingaporeSingapore
Digital
Full - Time
01-Apr-2021

Who are we?

We wake up every morning because there is excitement in knowing that everyone we work with has a tremendous impact on a larger vision. We empower billions of people to be the canvas for self-expression inspiring confidence and self-belief every day. When they feel good, we feel good. It's contagious! That’s why we surround ourselves with other 86 000 L'Oréal driven thinkers and doers to spark innovation and build a true leading brand powerhouse offering beauty for all across 36 international brands and 150 countries.

When we create a product or experience that makes our hearts beat faster, we know we’re onto something. Something that will win the hearts and minds of another billion.


What are we looking for?

Key Responsibilities:

Search Strategy

Drive strategic planning of paid and organic search (on / off platform) that is platform and format agnostic.

       Strategic planning guidelines and benchmark

       Search activation framework and governance

       Keyword planning guidelines

       On/Off platform search golden rules 

       Govern and ensure adoption of guidelines.

       Setting up and driving search best practices.

       Guidance on investment threshold

Search Monitoring and Analysis, in close collaboration with Corp. Data Analytics, Digital and IT

       Search and platform trends

       Consumer search behavior insights

       Develop/Improve tools to monitor performance, compliance and transparency.

       Keyword and SKU analysis

       Investment and ROAS analysis (by category, by seasonality)

Performance Media Planning

Lead performance media planning to drive media efficiencies, especially for Tier 2 SAPMENA markets.

       Ensure budget sufficiency and efficiency

       Guidance on strategic planning, phasing and channel allocations.

       A/B test – setup, formats, audiences, etc.

WoW and Upskilling

       Outlining cross-functional WoW to drive integrated planning

       Search capabilities building

       Industry updates

       Cross-market knowledge sharing

Close collaboration with Zone/Market search lead to drive excellence in execution and provide the best support to them.

Key Requirements:

       8+ years experience as search specialist

       Strong working knowledge of search engine marketing practices

       Prior experience in content marketing, content growth and search engine optimization

       Strong knowledge of digital media ecosystem, ad tech, biddable media, programmatic buying and audience data acquisition / segmentation

       Working knowledge of Facebook Ads, DSP, Google Ads and Google Analytics

       Strong analytical and problem-solving skills

       Highly self-motivated, proactive, can-do attitude

       Ability to effectively communicate with cross-functional teams

       Ability to work under pressure in a fast-paced, rapidly changing environment

       Prior experience in e-commerce and social marketing is advantageous