[L'oreal Korea] CDO - Content & Service Manager
JOB SUMMARY
The Content & Service Manager will play a crucial role in optimizing customer journey as well as enhancing beauty experience through engaging content & innovative service. The ideal candidate should have a strong understanding of KR digital landscape, excellent communication skills, and a passion for developing outstanding online shopping experiences.
CORE WORK ACTIVITIES
- Develop a comprehensive content & service strategy to optimize online presence, enhance the beauty experience, and drive a conversion-rate that aligns with the group's goals and objectives.
- Oversee the development and maintenance of digital services and platforms, ensuring they meet customer needs and expectations.
- Utilize data analytics tools to measure various content and service performance, identify areas for improvement, and report on key performance indicators.
- Communicate with internal multi-functions and external key channel partners to check digital service feasibilities.
- Identifies customer needs and proposes a digital innovation service reflecting recent digital trends.
- Stay updated on industry trends and competitors' content strategies to identify opportunities for improvement.
- Collect and connect working knowledge on the e-retailers & platforms.
QUALIFICATIONS
- Education: Bachelor’s degree or above
- Years of experience: 7+ years of digital & IMC marketing experience
- Specific Career Experience & Attitude
- Experience in digital marketing & content planning or a similar position responsible for defining business requirements
- Experience vendor management to be welcomed
- Experience in Digital AE in marketing/advocacy agencies is to be welcomed
- Language skills: Fluent in both Korean and English
- Other Skills
- Excellent communication skills to work with various functions and align teams around common goals
- Strong analytic skills to measure e-content & advocacy performances
- Strong awareness of APAC digital & e-commerce trends and competitive landscape
- Proficient in MS Excel & PPT
(*Please attach your updated Eng/Kor. resume when you apply)