Creating a job application that really stands out starts with LinkedIn. At L’Oréal, LinkedIn talent sourcing accounted for a staggering 32% of our hires globally. We use LinkedIn as a key method when considering applications, as well as CVs and covering letters, as it brings your professional profile to life, and can really help us learn not just about your professional experiences, but your interests.
The first easy piece of advice we can give you is that make sure your LinkedIn profile is complete and appropriately detailed! Your profile is basically your online CV, and so should be of the same level of detail! LinkedIn uses a ranking system to rate your profile, having an all-star profile is a big positive.
Have you heard the term SEO?
It stands for Search Engine Optimization, and it will give you better chances to be found when people type specific words in their LinkedIn search bar. The keywords listed in your profile have a significant impact on increasing your ranking among other users, make them count! If you are interested in Operations, CRM, recruitment, marketing, IT or others…do not forget to include those words in your headline, job titles, endorsements, skills and summary.